LOWE ALPINE » Move your world

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  • Identity
  • Strategy
  • Campaign

Established in 1967, Lowe Alpine are one of the original outdoor brands. Despite maintaining a competitive market presence, the brands positioning lacked clarity. We collaborated closely with Lowe to help define a new strategy for the iconic outdoor brand, positioning them as an enabler for a more active lifestyle. To support this new direction we developed a distinct visual identity designed for maximum impact and to give them clear differentiation in the outdoor sector.